WhatsApp Conversion Tracking
Attribute replies, qualified leads, and closed deals to the ad that started the conversation — not just last-click site events.
Get started →For Performance Marketers
Push every WhatsApp sale back to your ads.
The only attribution platform that sends WhatsApp, website, and funnel revenue straight to Meta, Google, and TikTok. Raise ROAS by feeding the algorithm real buyers, not ghost clicks.
- Set up in under 10 minutes
- No developer required
- Human onboarding support
Features
Stop paying for leads
that never close.
When most sales finish on WhatsApp, your pixel only sees the click. Roazr stitches chat and payments to the exact ad so your campaigns optimize on revenue, not noise.
Server-Side Event Integration
Send enriched, server-side conversion events so ad platform AI learns from real outcomes — including what happens off your site.
Get started →AI Revenue Parsing
Match payment notifications and processor data to campaigns automatically — less spreadsheet surgery, fewer missed sales.
Get started →Real-Time ROAS Dashboard
One live view of CPL, ROAS, and creative performance aligned to how your team actually buys and reports.
Get started →Cross-Market Tracking
Track campaigns across Nigeria, Ghana, Kenya, South Africa and more — with local currency support and regional insights.
Get started →Offline Conversion Matching
Payments via bank transfer, POS, or mobile money are automatically matched to the originating ad — closing the offline gap.
Get started →How it works
Track every sale
in 3 simple steps
From the first ad click to the WhatsApp payment, Roazr stitches the whole funnel back together and pipes it into your ads manager.
Step 1
Connect your stack
Link your ad accounts, WhatsApp Business, and payment processor — no developer needed.
Step 2
Start tracking sales
Roazr maps every chat, click, and payment back to the exact ad in real time.
Step 3
Raise your ROAS
Watch your real numbers in one dashboard and let the algorithm learn from actual buyers.
Compare
How Roazr stacks
against the rest.
WhatsApp reality, African payment rails, and ad platforms in one pipeline.
| Roazr | Hyros | Triple Whale | Northbeam | |
|---|---|---|---|---|
| WhatsApp attribution | ✓ | × | × | × |
| Offline payment matching | ✓ | × | × | × |
| Server-side events | ✓ | ✓ | ✓ | ✓ |
| Real-time ROAS dashboard | ✓ | ✓ | ✓ | ✓ |
| African market support | ✓ | × | × | × |
| AI revenue parsing | ✓ | × | × | × |
| Local currency support | ✓ | × | Partial | × |
Verified & trusted
Built for trust,
backed by solid infra.
Your customer data is treated like money. Encryption in transit, least-privilege access, and clear retention policies.
End-to-end encrypted
data processing
SOC 2 compliant
infrastructure
Full audit trail
for every attribution
How does Roazr track WhatsApp conversions?
Roazr integrates with the WhatsApp Business API to match incoming conversations to ad click IDs. Every message, qualified lead, and closed deal is mapped back to the exact campaign, ad set, and creative.
Do I need a developer to set it up?
No. Setup takes under 10 minutes. Connect your ad accounts, add a tracking pixel, and link your WhatsApp Business — all through the dashboard with no code required.
Which ad platforms are supported?
Roazr supports Meta (Facebook & Instagram), Google Ads, and TikTok Ads. We're adding more platforms regularly based on customer demand.
Can Roazr track offline payments?
Yes. Bank transfers, POS payments, and mobile money transactions are automatically matched to the originating ad through our AI revenue parsing engine.
Is there a free trial?
Yes. Join the waitlist and we'll set you up with a 14-day free trial during onboarding. No credit card required.
What markets does Roazr support?
Roazr is built for WhatsApp-driven markets. We currently support Nigeria, Ghana, Kenya, South Africa, Tanzania, and are expanding across Africa and emerging markets.
How is pricing structured?
Simple monthly plans with no hidden fees. Nigerian businesses pay ₦49,000/mo, international teams pay $89/mo. Pay only for what you use.
10 min
Median setup time
Meta + Google + TikTok
Server-side destinations
Paystack · Selar
Regional payments
WhatsApp-first
Where your revenue closes
Get started
Your next sale is closing
on WhatsApp right now.
Start your free trial. No credit card required to join the waitlist.
Thanks — you're on the list. We'll be in touch shortly.
Success stories
See how teams are
closing the loop
Operators selling on chat finally trust their ROAS numbers.