Roazr Grows Your Ad ROI.
Or You Don’t Pay.

Connect your business to Roazr. It tracks sales from your website, WhatsApp and bank transfers, matches them to the ads that brought the customers, and sends the purchase data back to Meta. This helps Meta optimize for real buyers and reduce your cost per customer.

  • 10-minute setup
  • No card required
  • No developer needed
app.roazr.com/overviewLive

Overview

7D30D90D

Blended ROAS

4.82x

↑ 38% vs last 7d

Revenue attributed

₦48.2M

↑ 24% vs last 7d

Events delivered

128,441

server-side · CAPI

MonTueWedThuFriSatSun
Attributed revenue Ad spend

Adaeze O.

via Meta ad · click ID captured

Is the black one still available?

Yes! ₦68,500, free delivery tomorrow.

Just sent the transfer ✅

₦68,500 · Payment confirmed → attributed

Meta CAPI

Purchase · ₦68,500

Snapchat

Conversion sent

Paystack

Payment matched

Native integrations with the tools that run your growth

MetaConversions APISnapchatConversions APIWhatsApp BusinessCloud APIPaystackPaymentsFlutterwavePaymentsStripePaymentsCalendlyBookingsMetaConversions APISnapchatConversions APIWhatsApp BusinessCloud APIPaystackPaymentsFlutterwavePaymentsStripePaymentsCalendlyBookings

The problem

Your ads optimize for clicks.
Your sales close off the page.

A pixel only sees the browser. The moment your buyer moves to a chat, a bank app, or a phone call, the ad platform goes blind. So the algorithm keeps hunting for people who click and ghost, while your real customers stay invisible.

What Meta sees today

0 conversions reported
Ad shownClick…silence

The customer clicked, chatted, negotiated, and paid ₦68,500 by bank transfer. Meta recorded a click that “never converted”, and it will now go find more people just like the ones who don’t buy.

What actually happened · reported by Roazr

Purchase · ₦68,500 ✓
Ad shownClickWhatsApp chatTransfer receivedFed to Meta CAPI

Roazr connects the click to the conversation to the payment, then hands the complete picture back to the algorithm. Now it optimizes for buyers, and every naira of ad spend gets smarter.

How it works

From first click to fed algorithm, in three steps

No pixels to debug, no spreadsheets to reconcile, no developer on payroll.

01

Connect

Link Meta, Snapchat, WhatsApp Business, and your payment stack through official integrations. Under ten minutes, no developer.

Meta AdsConnected
SnapchatConnected
WhatsApp BusinessConnected
PaystackConnecting…

02

Track

Roazr matches every conversation, checkout, and transfer back to the exact ad and campaign that started it, automatically.

Clickfb.1.7291…a4
Conversationwa · Adaeze O.
Payment₦68,500 · transfer

03

Feed the algorithm

Real purchase events flow back to Meta and Snapchat the moment they happen. Their algorithms learn who actually buys, and go find you more of them.

Purchase→ Meta CAPI · ₦68,500
Purchase→ Snapchat · ₦124,000
InitiateCheckout→ Meta CAPI

Product

Every sale counted. Every ad accountable.

Everything Roazr does exists to answer one question precisely: which ad made you money, and to make sure the algorithm knows it too.

Know which ads actually make money

True ROAS per campaign, including the WhatsApp and transfer sales your pixel never saw. Cut dead campaigns with certainty, scale the winners.

4.82x

↑ 38% since connecting Roazr

No more signal loss

Purchases reach Meta and Snapchat server-side, with the original click ID attached. No browser pixel in the path means nothing for ad blockers to eat.

Purchase · ₦68,500delivered · 0.4s
Purchase · ₦124,000delivered · 0.3s
InitiateCheckoutdelivered · 0.6s

Sales that close on WhatsApp still count

Each conversation is traced to the ad that started it, and the payment that ends it is credited to that exact campaign.

I want the one from your ad 🛍️
linked → UGC Video · Lagos broad

Every payment finds its ad

Paystack, Flutterwave, and Stripe webhooks log sales the second they're paid. Transfers and cash on delivery take one tap, backdated up to 7 days.

PaystackFlutterwaveStripeBank transfer

Sell in any currency, report in one

₦, GH₵, KSh, R, $: revenue converts automatically, so ROAS reads clean in the one currency you actually run the business in.

GH₵KShR$

Your ad account, on WhatsApp

Chat with Roazr like a teammate. Ask how your ads did this week, log a sale by text, move leads through your pipeline. Every change waits for your one-tap confirm.

How did my ads do this week?

ROAS 4.8x · ₦2.4M attributed

Top ad: UGC Video · Lagos broad

Log a sale, 450k, Chidi
₦450,000 logged · confirm to send

A human sets it up with you

A real person connects your accounts with you and stays on WhatsApp. No tickets, no bots.

EKT
Your onboarding team, on WhatsApp · replies in minutes

Live in about 10 minutes.

Create an account, paste your page scripts, and watch the first events arrive before your tea cools.

  • No card required
  • Full app access
  • Founding price locked for life

Customers

Operators who stopped guessing

We were flying blind on ₦4M a month in ad spend. Two weeks after connecting Roazr, we cut two dead campaigns and our cost per real customer dropped by a third.

Adaora Nwachukwu

Founder, fashion e-commerce brand · Lagos

Meta finally optimizes for people who actually pay us on WhatsApp, not people who click and disappear. It's the difference between guessing and knowing.

Ifeanyi Okeke

Performance lead, electronics retailer · Port Harcourt

Setup took about ten minutes. Now every bank transfer and Paystack payment shows up against the exact ad that brought the customer in.

Aisha Bello

Managing director, beauty & wellness brand · Abuja

FAQ

Questions, answered

Everything else is a 20-minute call away.

Roazr is a full revenue attribution platform. It matches every sale you close (on your website, by card or bank transfer, on a booked call, or in a WhatsApp chat) back to the exact ad that brought the customer in, then sends those real purchase events to Meta and Snapchat server-side. Their algorithms learn who actually buys from you and optimize toward more of them. Google Ads, TikTok, and Pinterest sync are on the roadmap.

Get started

Stop paying for clicks.
Start paying for customers.

See your real ROAS, including the sales your pixel misses. Set it up yourself in about 10 minutes, or book a walkthrough and we’ll do it with you.

10-minute setup · no card required · founding price locked for life

730 days

Click window remembered

14 days

Free trial, no card

7 days

Backdating on Meta CAPI

Unlimited

Funnels on every plan

~10 min

Typical setup time