WhatsApp Conversion Tracking
Attribute replies, qualified leads, and closed deals to the ad that started the conversation — not just last-click site events.
Get started →
Complete ad attribution
for WhatsApp-first businesses
Track every lead, conversation, and payment back to the exact ad, campaign, and creative. Built for markets where revenue moves through WhatsApp — not checkout pages.
Roazr is a software platform. It integrates with your existing ad accounts and WhatsApp Business API.
Attribution that covers
the full customer journey
Server-Side Event Integration
Send enriched, server-side conversion events so ad platform AI learns from real outcomes — including what happens off your site.
Get started →AI Revenue Parsing
Match payment notifications and processor data to campaigns automatically — less spreadsheet surgery, fewer missed sales.
Get started →Real-Time ROAS Dashboard
One live view of CPL, ROAS, and creative performance aligned to how your team actually buys and reports.
Get started →Cross-Market Tracking
Track campaigns across Nigeria, Ghana, Kenya, South Africa and more — with local currency support and regional insights.
Get started →Offline Conversion Matching
Payments via bank transfer, POS, or mobile money are automatically matched to the originating ad — closing the offline gap.
Get started →Built for
how you sell
MEDIA BUYERS
See which creatives actually drive revenue — not vanity clicks. Optimize spend with real WhatsApp conversion data that your ad dashboard can't see.
AGENCIES
Prove ROI to clients with attribution reports that follow the sale all the way to the bank — through WhatsApp, calls, and offline payments.
E-COMMERCE BRANDS
Map every customer journey from ad click to WhatsApp message to payment. Finally know which campaigns drive real revenue, not just add-to-carts.
Get set up and tracking
in under 10 minutes
STEP ONE
Connect your ad accounts and payment processor — Roazr reads spend and revenue in one place.
STEP TWO
Add the Roazr tracking pixel and WhatsApp integration — takes under 5 minutes, no dev needed.
STEP THREE
See your real ROAS, CPL, and creative performance in one dashboard — built for how you actually sell.
How Roazr compares to others
| Roazr | Hyros | Triple Whale | Northbeam | |
|---|---|---|---|---|
| WhatsApp attribution | ✓ | × | × | × |
| Offline payment matching | ✓ | × | × | × |
| Server-side events | ✓ | ✓ | ✓ | ✓ |
| Real-time ROAS dashboard | ✓ | ✓ | ✓ | ✓ |
| African market support | ✓ | × | × | × |
| AI revenue parsing | ✓ | × | × | × |
| Local currency support | ✓ | × | Partial | × |
Built for trust,
backed by security
End-to-end encrypted
data processing
SOC 2 compliant
infrastructure
Full audit trail
for every attribution
Frequently asked
questions
How does Roazr track WhatsApp conversions?
Roazr integrates with the WhatsApp Business API to match incoming conversations to ad click IDs. Every message, qualified lead, and closed deal is mapped back to the exact campaign, ad set, and creative.
Do I need a developer to set it up?
No. Setup takes under 10 minutes. Connect your ad accounts, add a tracking pixel, and link your WhatsApp Business — all through the dashboard with no code required.
Which ad platforms are supported?
Roazr supports Meta (Facebook & Instagram), Google Ads, and TikTok Ads. We're adding more platforms regularly based on customer demand.
Can Roazr track offline payments?
Yes. Bank transfers, POS payments, and mobile money transactions are automatically matched to the originating ad through our AI revenue parsing engine.
Is there a free trial?
Yes. Join the waitlist and we'll set you up with a 14-day free trial during onboarding. No credit card required.
What markets does Roazr support?
Roazr is built for WhatsApp-driven markets. We currently support Nigeria, Ghana, Kenya, South Africa, Tanzania, and are expanding across Africa and emerging markets.
How is pricing structured?
Simple monthly plans with no hidden fees. Nigerian businesses pay ₦49,000/mo, international teams pay $89/mo. Pay only for what you use.
Join other WhatsApp-first businesses
getting real attribution
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Trusted by performance
marketers across Africa