How it works
From first click to fed algorithm.
This is the full path a sale takes through Roazr: the click, the chat, the payment, and the conversion sent back to Meta and Snapchat. Five steps, about ten minutes of setup, no developer.
What happens when a customer taps your ad
01
Customer taps your ad
02
They chat on WhatsApp or land on your funnel
03
They pay: card, transfer, or USSD
04
Roazr matches the payment to the click
05
The purchase appears in Ads Manager
Step 01
Build your funnel from blocks
Every funnel is assembled from step blocks: landing pages (sales, VSL, opt-in, webinar, home), a WhatsApp conversation, checkout, call booking, qualification, thank-you. Stack them in whatever order your sale actually follows: a VSL into a WhatsApp chat, an opt-in into a booked call, a sales page straight into checkout.
Unlimited funnels · every founding plan
Step 02
Paste the scripts
Each page in your funnel gets an auto-generated script. Paste it once, and it captures the ad’s click ID the moment someone lands, before they chat, pay, or book anything. Calendly booking pages are tracked the same way, no developer needed.
One script per page · Calendly included
Step 03
Sales land, however you close
Paystack, Flutterwave and Stripe webhooks log every successful payment as a sale the second it happens. Closed in chat or paid by bank transfer? One tap logs it manually, and Meta’s Conversions API accepts conversions backdated up to 7 days, so a sale you enter on Friday still counts against Tuesday’s ad.
Paystack · Flutterwave · Stripe · manual
Step 04
Conversions fire server-side
Every sale goes to Meta’s Conversions API and Snapchat with the original click ID attached. There’s no browser pixel in the path, so WhatsApp and transfer sales aren’t lost. The click is remembered for up to 730 days, and every touchpoint on the lead’s journey is recorded along the way.
Click ID held up to 730 days
Step 05
Read the results in one place
True ROAS per campaign sits next to what you spent, including the sales a pixel never sees. Behind it, a lead CRM holds each contact’s full journey timeline, from first click to payment. Sell in any currency, report in one.
Full journey timeline · any currency in, one out
Five steps. About ten minutes.
Create an account, build your first funnel, and paste the scripts. The first events arrive while you’re still on the page.
- No card required
- Full app access
- Founding price locked for life
Why server-side
Count the sales your pixel can’t see
A browser pixel only reports what happens on the page. Server-side events report what happens in your business.
Off-page sales get counted
A pixel can’t see a WhatsApp chat, a bank transfer, or a USSD payment. Roazr logs the sale where it actually happens and reports it like any on-site purchase.
The exact ad gets the credit
Every event carries the original click ID, held for up to 730 days. Meta and Snapchat credit the precise ad that started the journey, even when the sale closes weeks later.
Late entries still count
Some sales are logged after the fact: a transfer confirmed the next morning, a deal closed offline. Manual entries backdate up to 7 days on Meta’s Conversions API, so the algorithm still learns from them.
Get started
Stop paying for clicks.
Start paying for customers.
See your real ROAS, including the sales your pixel misses. Set it up yourself in about 10 minutes, or book a walkthrough and we’ll do it with you.
10-minute setup · no card required · founding price locked for life
730 days
Click window remembered
14 days
Free trial, no card
7 days
Backdating on Meta CAPI
Unlimited
Funnels on every plan
~10 min
Typical setup time